Nothing drives sales like good customer engagement. Studies show that fully engaged customers represent a 23% premium in terms of share of wallet, revenue, growth, and profitability compared to the average customer (Gallup). Moreover, 70% of buying experiences depend on how the customer feels they are being treated. A good customer experience usually translates to repeat sales, loyalty, and, if you’re lucky, word-of-mouth recommendations.
Businesses should understand that great customer experience is not only good for a brand’s image, it’s also one of the main drivers of revenue. Statistically speaking, engaging repeat customers costs five to ten times less than acquiring new customers. Furthermore, repeat customers spend 67% more on average.
In this age where Internet commerce is growing at an unprecedented rate, businesses should capitalize on creating websites that drive customer interaction. Not only is Internet marketing much cheaper than traditional marketing, it’s also a more effective way to increase customer engagement.
Here are 4 Tips To Make Your Website More Engaging.
1. Make Your Website More Social
93% of all online shopping decisions are influenced by social media. Furthermore, 71% of consumers are more likely to interact with a brand they follow on social media.
Unlike traditional forms of marketing, social media enables two-way interaction between brands and customers. Applications such as Facebook, Instagram, and Twitter are extremely effective because they can serve as an avenue to reach customers on a personal level.
Keep in mind, a successful social media campaign has the opportunity to go viral. If your content is engaging enough, your customers will spread the word for you.
2. Ask For Customer Feedback
Want to know what your customers are looking for? Just ask.
Apps like Feedbackify and UserVoice are a cost-efficient way to gather valuable information from your customers. For as little as $10/month you can ask your customers to rate your products, give feedback on your services, and much more.
Not only does this help you moving forward, it also shows your customers that you care. Talk about a win-win!
3. Invest In AMP And Responsive Web Design
87% of all Internet users have smartphones. Experts project that mobile Internet will outpace desktop Internet within the next five years. In fact, 10 countries–including the US and Japan–already reported more searches on mobile devices than desktops.
Stay on trend by optimizing your website for mobile.
AMP (Accelerated Mobile Pages) and Responsive Web Design keep your site’s performance consistent across all devices and platforms. Moreover, they help speed up loading times and improve website responsiveness.
Looking for ways to improve your mobile performance? Test coverage tools give you stats and feedback to improve your site.
4. Create Meaningful Content
Brands that publish 3-4 blogs per week generate five times more traffic than those that don’t blog at all. Instead of promoting your product with ads, give your customers valuable information and insights through blogs and articles.
Blogging is not only much cheaper than traditional advertising, it’s also a far more effective way to draw customers to your site. Studies show that 70% of consumers prefer getting to know a company through articles instead of ads (Socialee Media). Moreover, articles can last much longer than ads. As a matter of fact, a compounding blog post can create up to six times more traffic than other posts (HubSpot).
Lastly, are you looking for a way to test your page’s performance? Automation tools can tell you exactly how your website performs across different platforms and provide you the insight you need before you go live.
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